Betting company branding on the shirts of Spanish football clubs could be banned under proposals currently before the European Union
Arsenal joins Real Madrid on Therabody’s sponsorship roster
Technology-based wellness brand Therabody has become the ‘Official Tech Wellness and Recovery Partner’ of Premier League club Arsenal.
Bitci.com signs three-year back-of-shirt deal with Real Betis
Spanish LaLiga club Real Betis and the Turkish blockchain technology company Bitci.com have signed a new sponsorship agreement for the next three years.
Under the deal, Bitci
Israeli Professional Football League ready to go D2C as broadcaster bids fall short
The Israeli Professional Football League, the country’s top tier of professional football, intends to go direct-to-consumer with a streaming platform after Israeli broadcasters failed to meet the league’s res…
REPX showcases branded pre-paid card business in Parma sponsorship
Fintech brand REPX has agreed a branded pre-paid card sponsorship with Italian Serie A football club Parma, likely to be the first of many signed by the company with European football clubs