SN1 Trading, the consultancy and media rights agency, will use the Content Arena platform to distribute its recently acquired international rights to the top tier of Italian domestic basketball
San Antonio Spurs hire Legends to sell arena naming rights after AT&T ends partnership
The National Basketball Association's San Antonio Spurs are seeking a new naming rights partner for the first time in 20 years after US telco company AT&T opted to end its long-standing agreement following…
NBA, Twitter lean into Twitter Spaces in content partnership extension
The National Basketball Association and social media platform Twitter have unveiled a multiyear partnership extension that will bring additional content to live audio feature Twitter Spaces
New Zealand’s Spark lands long-term Fiba rights deal
Fiba has agreed a broadcast deal in New Zealand with telco Spark for its international basketball competitions until 2025, the latest in a series of such agreements announced this week
EuroLeague deal landed in France as L’Équipe secures rights
EuroLeague Basketball has struck a late agreement with L’Équipe Group, which will broadcast selected matches in France, a major market where Europe’s top-tier club competition had not managed to secur…