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Sky Italia promises €505m upfront payment for Serie A rights

VERONA, ITALY - FEBRUARY 15: Antonin Barak of Hellas Verona F.C. celebrates with teammates. (Photo by Alessandro Sabattini/Getty Images)

Italian pay-television broadcaster Sky Italia has written to Serie A club presidents promising an upfront payment of €505m ($610m) if its offer for domestic rights to the Italian top tier is accepted.