Sky Deutschland extends ‘Next Generation’ scheme to attract younger demographic

German Bundesliga domestic rights-holder, pay-television broadcaster Sky, will continue efforts to reach out to a younger audience with a special broadcast of this weekend’s match between 1. FC Köln and Werder Bremen.

Saturday’s match will continue the ‘Sky Next Generation’ venture which commenced with the 2-2 Bundesliga draw between Borussia Dortmund and Bayern Munich on October 8.