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Sky adds NZRL to domestic sports sponsorship drive

New Zealand performs a haka during a match against the Australian Jillaroos (by Jason McCawley/Getty Images)

Pay-television broadcaster Sky New Zealand has furthered its strategy of investing in the sponsorship of domestic sport by agreeing a long-term deal with New Zealand Rugby League focusing on the women’s game.

The sponsorship and support partnership will run through to September 2023, with a specific focus on the Kiwi Ferns, New Zealand’s national women’s rugby league team, along with backing designed to grow the game and its appeal to women and girls throughout the country.

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