Sharapova adds NetJets to endorsement portfolio

Russian tennis star Maria Sharapova has expanded her endorsement portfolio by becoming a brand ambassador for US private airline company NetJets.

The deal names NetJets the official private aviation partner of Sharapova, currently ranked as the women’s world No.5. Neither the length nor financial terms of the agreement were disclosed.

As part of the deal, Sharapova will work with NetJets’ marketing teams and will be involved in social media campaigns to promote the partnership. The 28-year-old will also provide exclusive experiences for NetJets owners.

“Working with Ms. Sharapova is an ace for us,” Pat Gallagher, NetJets’ exclusive vice-president of sales and marketing, said. “She is a best in class athlete, business owner and philanthropist. We are delighted to partner with her as she travels the globe for her sports, business and charitable work.”

Five-time grand slam winner Sharapova added: “I have been a long-time owner of NetJets, since 2004, and now to become an ambassador for this quintessential lifestyle company is very exciting.”

Sharapova has been ranked by Forbes as the highest paid female athlete for the past nine years. Her extensive sponsorship portfolio already includes deals with Tag Heuer, Nike, Evian, Avon, Porsche, Head, Supergoop! and American Express.

Her eponymous confectionary collection, Sugarpova, launched in August 2012 with Sharapova as founder and creative director.