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SETANTA SNAPS UP U.S. WORLD CUP RIGHTS

Among the foreign-language rights awarded to Setanta Sports in the deal with FIFA agents Infront Sports & Media, are languages such as German, Italian, Polish and French as well as languages from the Far and Middle East.

Setanta Sports, the pay-TV network dedicated to European soccer and rugby, will air all 64 matches from the tournament starting with the live kick off on June 9 in Munich featuring the game between the host country, Germany, and Costa Rica.

Additional scheduling of World Cup games, and the network’s ‘Road to the 2006 FIFA World CupB’ programming line-up, are due to be announced shortly.

“We are extremely excited to be able to bring these games live to the millions of fans of European extraction living in the US,” says Simon Green, chief executive, Setanta Sports North America.