Serie A ‘has potential for significant growth’ as international rights road show begins

Lorenzo Casini, Serie A president

Serie A has the potential to secure “significant growth” in its international media rights revenues, according to Lorenzo Casini, president of Lega Serie A.

Speaking at the Financial Times Business of Football Summit in London, Casini highlighted the three pillars of heightened revenues, improved stadium infrastructure, and more education and culture as key for the league.

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