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Serie A appoints ISG as exclusive virtual media provider for empty stadiums

During the Covid-19 pandemic, Lega Serie A and ISG temporarily expanded their partnership to project sponsor branding and team graphics onto empty stands and the pitch centre circle during league games. (Photo ISG).

Interregional Sports Group will project virtual branding and graphics at closed-door Serie A stadiums for the remainder of the 2019-20 season after the Italian league expanded its partnership with the company to make it the league's exclusive virtual media provider.

The deal will see ISG, together with local production partners Netco Sports Italy, project sponsor branding and team graphics onto empty stands at selected times during Serie A matches now that the league has resumed action following the Covid-19 pandemic.

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