SENT-owned Como TV acquires rights to Conmebol-zone World Cup qualifiers

(Photo by Chris Brunskill/Fantasista/Getty Images)

Italian Serie C football outfit Como has announced that its OTT streaming service has acquired rights in Italy to 2022 World Cup qualifying matches in South America’s Conmebol zone.

The club said that Como TV, which was launched this year, would show the matches of teams including the likes of Argentina, Brazil and Uruguay.

Como TV was developed by SENT Entertainment, the London-based media and production company that owns the club.

The matches are to be streamed live and on-demand with both Italian and English commentary and will be available free of charge.

The delayed Conmebol-zone qualifying process begins later this week.

Goffredo d’Onofrio, SENT’s director of sport channel development in Europe, said: “For Como TV this is a further step forward in the production and distribution of quality sports content.”

Along with club content, Como TV has aired pre-season friendly matches featuring top sides such as Liverpool and has plans to add to its portfolio of premium content.