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Selenella takes Bologna’s back-of-shirt rights in reworked sponsor deal

Lorenzo De Silvestri of Bologna during the preseason friendly match against AZ (Photo by Patrick Goosen/Orange Pictures/BSR Agency/Getty Images)

Vegetable products company Selenella has reworked its sponsorship deal with Bologna and will now receive exposure on the back of the Italian football club’s shirts during the 2022-23 Serie A season.

Selenella previously featured on the front of Bologna’s shirts, on the chest area above the main sponsor. The 2022-23 season will mark Selenella’s third as a sponsor of the club.

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