The three-year agreement, brokered by the TEAM Marketing agency, runs from 2009 to 2012. SEAT joins adidas (Official Ball Supplier) as a Europa League partner and concludes the sponsorship sales cycle for the tournament.
“The best thing about the new UEFA Europa League is its sheer size and scale,” said UEFA General Secretary David Taylor. “This year’s competition will see 205 matches take place across the entire continent. It is a true European competition and I am pleased we have secured a European company in SEAT to act as the Presenting Sponsor over the next three years.”
SEAT President James Muir added: “We are delighted to be the Presenting Sponsor of the new UEFA Europa League. European football is full of emotions and this is the perfect environment for our brand. The UEFA Europa League offers us a unique platform to expose the SEAT brand to football fans throughout the region.”