Swiss private banking group Julius Baer has agreed a two-season extension to its global sponsorship of Formula E, while the electric racing series has retained Saudi Arabian Airlines (Saudia) as title…
Formula E buoyed by Julius Baer and Saudia sponsorship renewals
Felipe Massa officially launches the SAUDIA Ad Diriyah E-Prix in Riyadh, Saudi Arabia (Photo by Neville Hopwood/Getty Images)
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Title card | What ABB’s title sponsorship of Formula E means for motorsport
ABB's surprising title sponsorship of Formula E is one of the biggest motorsport deals in recent years. Reporter Andy Fry attended its announcement, and now analyses what it means - for Formula E and Formula 1.