Saudi Arabia’s AlUla signs UCI WorldTour team naming rights deal

Team BikeExchange crosses the finish line during the team time trial on the first day of the Vuelta a España (Photo by ANP via Getty Images)
Team BikeExchange crosses the finish line during the team time trial on the first day of the Vuelta a España (Photo by ANP via Getty Images)

AlUla, a boutique heritage and culture destination in Northwest Saudi Arabia, has stepped up its association with GreenEDGE Cycling by becoming the co-naming rights sponsor of the Australian UCI WorldTour outfit.

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