SAP and WTA launch ‘game-changing’ analytics service

German software company SAP has expanded its relationship with the Women’s Tennis Association (WTA) to launch a new analytics tool that gives coaches access to real-time performance data during matches.

SAP Tennis Analytics will be available to coaches at this week’s WTA Tour event at Stanford University, with coaches able to access in-match data to analyse performance and inform strategy. The software is available exclusively for the WTA and on WTA-authorised tablets.

“The WTA and SAP Tennis Analytics is a game-changer that will not only enhance our athletes' preparation and performance but also the fans' experiences when watching women's tennis,” WTA chief executive and chairman Stacey Allaster said. “Analysing data is fundamental to player and coach development, and this state-of-the-art technology, which more and more of our performers are now using, will take our sport to a new and exciting level and lead the way in sports technology.”

SAP entered into a wide-ranging commercial partnership with the WTA in August 2013 and introduced an on-court technology platform last October.

“Our relationship with the WTA is another example of how SAP collaborates with partners to create ground-breaking solutions that change the way athletes utilise data and information to optimise their performance,” Quentin Clark, SAP's chief technology officer, said. “After months of testing, enhancements and feedback, we're excited that coaches and players have the opportunity to begin utilising SAP Tennis Analytics on the court during tournament match play.”

Coaches will be able to use SAP Tennis Analytics at six further WTA events in 2015 – the Rogers Cup, Connecticut Open, Wuhan Open, Hong Kong Tennis Open, WTA Finals Singapore and WTA Elite Trophy Zhuhai – and further tournaments will be announced for 2016 at a later date.