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SANTA MONICA STEP UP LATIN AMERICAN OPERATIONS

Santa Monica Chile signed commercial agreements with Chilean clubs O’Higgins, Ñublense and Deportes Concepción, adding to the seven clubs already on its books. Under the deals, Santa Monica Chile will manage their commercial programmes.

And through its affiliate company Santa Monica Advances, the company acquired a controlling share of the Puntogol Sports Technology & Marketing company. Puntogol holds the marketing rights for the Argentine Football Association (AFA) and the Argentine National Team until 2014.

Puntogol ST & M manages the AFA ‘s sponsorship programme including associations with Adidas, Coca-Cola, Repsol YPF, Quilmes, CTI or Banco de la Nación Argentina.

With these new deals, Santa Monica Sports continues its expansion strategy
in Latin America which began in 2006 with the establishment of Santa Monica
Chile.