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San Francisco Giants install $10m scoreboard to help boost attendances

The San Francisco Giants are installing a $10m (€8.8m) scoreboard at AT&T Park in an attempt to improve the fan experience and boost attendances.

The new scoreboard – which measures 10,700 square feet and is more than three times the size of the one it replaces – will be the third largest in Major League Baseball and the biggest at any California sports venue.

It is also the most the team has spent on a single capital improvement since the ballpark’s opening in 2000.

“Our biggest battle is with the couch,” said Bill Schlough, the Giants’ senior vice-president in charge of the project. “We need to give fans another reason to come to the park when they’ve got an 80-inch TV on their wall. We’ve got to continue to rival that experience at the ballpark as well.”

In 2018, the Giants drew on average 38,965 fans per game, down from 41,677 in 2015.