Samsung renews Chelsea sponsorship

Electronics giant Samsung has extended its sponsorship deal with English Premier League club Chelsea for another three years, until the end of the 2012-13 season.

Samsung will remain Chelsea’s shirt sponsor, will get access to Chelsea players for marketing purposes, and have exclusivity in consumer electronic products including digital cameras, mobile telephones and IT equipment. The press release announcing the new deal said that it would also involve additional rights and opportunities for both partners.

Samsung has been Chelsea’s official club sponsor since 2005.