Sales process for Bundesliga media rights equity stake ‘to begin in October’

9:16 broadcast production during December 2019 trial at Volkswagen Arena (Photo by Boris Streubel/Bundesliga/Bundesliga Collection via Getty Images).
9:16 broadcast production during December 2019 trial at Volkswagen Arena (Photo by Boris Streubel/Bundesliga/Bundesliga Collection via Getty Images).

The German football league will begin a formal sales process for a sale of an equity stake in its media rights business at the end of October, with a view to wrapping up a deal in the first quarter next year, according to Reuters.

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