The organising committees of the 2021 Rugby League World Cup and the 2019 Netball World Cup have signed a memorandum of understanding (MoU) to share insight and expertise.
Both events are set to be held in England, with the Netball World Cup taking place in July this year. The cooperation – which the organisers are claiming is a world-first for two sporting tournaments – will cover multiple facets of hosting major sporting events, including operational matters, volunteer strategy, recruitment, legacy initiatives, marketing and the customer journey, according to a joint statement.
The role of women’s sport is also a key part of the initiative, with the Rugby League World Cup hosting men’s, women’s and wheelchair tournaments concurrently for the first time in 2021, with the aim of raising the status of the women’s and wheelchair games. Netball has grown significantly in popularity in the UK since the England team won gold at the Commonwealth Games last year.
Much of the focus of the collaboration will fall on the city of Liverpool, which will host the entirety of the Netball World Cup and has been confirmed as one of the key venues for the Rugby League World Cup.
Jon Dutton, chief executive of RLWC2021, said that his team had “already received some brilliant insight” from their Netball counterparts, adding that “we hope that some of our support can help them achieve their goals”.