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Rugby League World Cup 2017 appoints agency partners

The organising committee for the 2017 Rugby League World Cup national team tournament has agreed partnerships with media firm Match Media and creative agency Clemenger BBDO Sydney.

Match Media will be responsible for raising digital and social media awareness of the event, which takes place in Australia, New Zealand and Papua New Guinea from October 27 to December 2 next year.

“We were impressed with the Match team’s knowledge and enthusiasm for rugby league as well as their ability to offer all the media services we needed under one roof,” Rohan Sawyer, general manager of commercial and marketing for the organising committee, said.

“It’s the aim of the Rugby League World Cup 2017 organising committee to pack the stands with over 450,000 fans, which would be an event record, and we are confident that with the assistance of Match we will deliver a tournament that will celebrate rugby league, inspire communities and entertain the world.”

Clemenger BBDO, meanwhile, will deliver the creative campaign that will be released in the lead-up to the event. B&T Magazine said organisers selected the agency ahead of four other companies.

“We went to market looking for a bold idea, one that would reflect our ambition for the tournament,” Sawyer added. “The Clemenger BBDO team delivered an idea that celebrates the talent and skill of all the players competing at the Rugby League World Cup, not just the known stars."

The World Cup gets underway at Melbourne Rectangular Stadium on October 27 next year, when Australia hosts England. New Zealand begins its campaign a day later against Samoa at Auckland’s Mt Smart Stadium. Papua New Guinea will play each of its three pool-stage games in the country’s capital, Port Moresby.

Australia’s Brisbane Stadium will stage the final on December 2. Australia is the defending champion having defeated New Zealand 34-2 in the final of 2013 tournament, which was staged across England, Wales, France and Ireland.