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Rugby Australia seeks new jersey sponsor as GFG Alliance pulls out ‘at eleventh hour’

(Photo by Speed Media/Icon Sportswire via Getty Images)

Rugby Australia will return to the market for the sale of its main jersey sponsorship after steel and mining conglomerate GFG Alliance pulled out of an advanced-stage agreement.

SportBusiness learnt from Australian sports marketers that a deal was close to being announced for the governing body’s most valuable sponsorship asset, the men's national team front-of-shirt rights, however the GFG Alliance agreement was reportedly terminated when the company’s main backer Greensill Capital filed for insolvency.

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