Round-Up: Afreeca renews K League streaming, Beijing 2022 boycott calls “doomed to failure”, burst of Korean sponsorship deals, and more

A skier passes a countdown clock for the Beijing 2022 Olympic Winter Games at Chongli Yunding ski resort, a 2022 Winter Olympics venue, on February 4, 2021 in Zhangjiakou, Hebei Province of China. (Photo by Wu Diansen/VCG via Getty Images)

South Korean streaming platform Afreeca TV has extended its rights to show live coverage of K League football, to cover the 2021 season. Afreeca TV is also streaming live coverage of pre-season KBO baseball league games - OSEN, E-Daily

A Chinese government spokesperson said calls from Western politicians to boycott the Beijing 2022 Winter Olympics on human rights grounds were "doomed to failure" - The Standard

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