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RLWC2021 partners with Deloitte to deliver digital engagement goal

Professional and financial services company Deloitte has partnered with the organising committee of the 2021 Rugby League World Cup to deliver the national team tournament’s strategic goal of being the year’s most digitally-connected sports entertainment event.

Deloitte will serve as RLWC2021’s official professional services partner, helping to create and implement the tournament’s digital strategy, which will play a critical role in providing a world class and innovative fan experience before, during and after the tournament, which is being hosted in England.

As the latest commercial partner of the tournament, Deloitte, which employs over 1,400 people in the north of England, will develop an activation programme that supports the values and ambition of RLWC2021. The Deloitte team will help RLWC2021 to develop their digital ecosystem and put a strategy in place to support and deliver a digitally driven tournament aligned with strategic goals.

RLWC2021 chief executive, Jon Dutton, said: “For this tournament to be a success, we have to offer a unique experience and engage with both core fans and a new group of customers. Digital presence is absolutely crucial to reach new and existing fans, but also to ensure an event experience like no other.”

The Deloitte agreement comes after RLWC2021 last week signed a memorandum of understanding (MoU) with organisers of the 2019 Netball World Cup to share insight and expertise.