Video game developer Riot Games has ended its sponsorship contract with Saudi Arabian city development project NEOM just one day after its announcement following a backlash against the deal from fans
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Big Ten commits to esports with Riot Games link-up
US cable-television broadcaster the Big Ten Network, which is owned by the Big Ten Conference and Fox Entertainment Group, has joined forces with Riot Games, owner of the ‘League of Legends’ multiplayer online battle arena video game, to launch the first major college-level esports tournament in the country.
Riot Games: Exclusive country-by-country rights sales don’t suit esports
Sport’s traditional model of the exclusive territory-by-territory sale of media rights is not one that fits esports, according to a leading executive from Riot Games, the esports event organiser and v…
eDivisie adds H&M to sponsorship portfolio
Netherlands-based esports league, the eDivisie, has signed up multinational clothes retailer H&M as a sponsor
Dutch eDivisie bolsters sponsorship portfolio with return of KPN
Dutch esports league, the eDivisie, has revived its sponsorship association with telco KPN, returning as an official partner of the Netherlands' official FIFA league