Riot Games: Exclusive country-by-country rights sales don’t suit esports

Sport’s traditional model of the exclusive territory-by-territory sale of media rights is not one that fits esports, according to a leading executive from Riot Games, the esports event organiser and video game developer.

Alban Dechelotte, Riot Games’ European head of esports sponsorship and business development, said that selling rights from country to country to different broadcasters and streaming platforms would leave fans “not knowing where to go” to watch coverage.

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