Barilla Group biscuit brand Ringo has signed as a sponsor of Italy’s national football teams for two years until the end of 2021.
The deal with the Italian Football Federation (FIGC) makes Ringo an Official Partner of Italy’s national football teams, joining airline Alitalia, high-speed train company Freccia Rossa, olive oil brand Costa d’Oro and ticketing systems company Viva Ticket in the third tier of the federation’s portfolio.
Alessandro Vetuschi, brand manager at Ringo, said the brand wanted to support the national sports system through this difficult period in the country’s history.
He said: “The national football teams, female and male, embody the main positive values of sport such as sharing, friendship, loyalty and team spirit, which are inherent in the brand’s DNA and which Ringo has always promoted in its 53 years of existence.”
Ringo has a history of promoting the brand in advertisements associated with football, baseball, basketball and ice hockey.
Parent company Barilla has also held recent endorsement relationships with Italian swimmer Federica Pellegrini, former AC Milan star Ricardo Kaká, Italian national team footballer Stephan El Shaarawy and men’s tennis player Roger Federer.
Current Barilla ambassadors include Mikaela Shiffrin, Alpine skiing champion, and the women’s tennis player Coco Gauff.