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Rexona to push ‘Pit-vertising’ concept through Big Bash sponsorship

Umpire signals a six during the Big Bash League match on January 22, 2020 (Photo by Robert Cianflone/Getty Images)

Cricket Australia has signed an innovative sponsorship deal with deodorant brand Rexona, reflecting on a year of commercial success in which it claims to have “defied market conditions during a global p…