Resale of LaLiga US rights by beIN to tip balance towards ad-funded free model

Credit: beIN Media Group

The resale of LaLiga broadcast rights in the US and Canadian markets by beIN Media Group is expected to lead to a change of strategy at the subscription broadcaster with a heightened focused on its free advertising-supported channels.

BeIN and LaLiga have agreed a “strategic buy back” of rights in North America in order to facilitate an eight-year deal between the league and Disney’s ESPN reported to be worth a record $175m (€144.5m) per season.

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