United States-based soccer promoters Relevent Sports Group has agreed a multiyear partnership with ticket sales company Stage Front to help drive ticket sales for the International Champions Cup.
Our latest on Covid-19
Former Synergy trio launch ‘The Space Between’ agency
A new London-based sports and entertainment marketing agency called ‘The Space Between’ has been launched by former leading figures at two well-known sponsorship agencies.
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
TV2 and DR continue major event rights drive with 2026 World Cup deal
Danish government-owned broadcaster TV2 and public-service broadcaster DR have added to their recent high-profile rights acquisitions in a deal to show the 2026 Fifa World Cup
Tipico’s four-year extension netted Bundesliga International fee uplift
The German Football League's recent renewal with betting operator Tipico is worth an increase on the value of its existing Bundesliga sponsorship, SportBusiness understands
Hertha Berlin fills vacant front-of-shirt sponsor position with Homeday
German Bundesliga club Hertha Berlin has signed national estate agent firm Homeday as its new main sponsor
TV4 and SVT secure Swedish rights to 2026 World Cup
TV4 Media, the Telia-owned broadcasting company that operates Swedish commercial broadcaster TV4, and Swedish public-service broadcaster SVT have acquired rights to the 2026 Fifa World Cup