Relay to modernize AT&T Stadium concessions operations with voice-first technology devices

Technology company Relay has announced a three-year partnership with Legends Hospitality to support concessions operations at AT&T Stadium in Dallas, Texas, with the introduction of over 400 next-generation, voice-first handheld smart devices for staff.

The pocket-size devices will be allocated to stewards, suite expeditors, servers, runners, barbacks, managers and supervisors, to provide cloud-based, Slack-like communications and inventory management for the nearly 300 points of sale and 350 suites at the stadium.

The move at the home of the National Football League's Dallas Cowboys will replace walkie-talkies, which have technological restrictions, and further modernize food and beverage operations.

Cowboys owner Jerry Jones is the co-owner of Legends.

“It is important to us as an organization to invest in technology when we know that it will provide added value to ticket holders and customers,” said CT Nice, Legends senior vice president. “We are compelled to meet the 21st-century demands of customers by optimizing our inventory, communications, and workflow. We believe Relay will be the right partner to help us continue to enhance that 360-degree service solution.”

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