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Red Bull extends race title deals as MotoGP gears up for restart

(Photo by JORGE GUERRERO / AFP) (Photo credit should read JORGE GUERRERO/AFP via Getty Images)

Energy drink Red Bull has made deals to title or co-title sponsor up to four MotoGP races in 2020, including the opening two races of the restarted season.

Red Bull will title sponsor both the Spanish and Andalusian Grands Prix in 2020, which are set to take place 17-19 July and 24-26 July, respectively.

The extended deal for the Spanish Grand Prix and an extension of another title deal with the Grand Prix of the Americas, which may not be staged in 2020, will run until 2024. Red Bull will also co-sponsor the San Marino and Rimini’s Coast Grand Prix.

The deals were made with Dorna Sports, the exclusive commercial and television rights-holder of MotoGP.

Commenting on the sponsorships, Pau Serracanta, managing director of Dorna Sports, highlighted Red Bull’s near-20 year relationship with Dorna – since 2005, when Red Bull was title sponsor of the US Grand Prix at Laguna Seca.

“In addition to this agreement, we have also worked together as co-organisers of the Red Bull MotoGP Rookies Cup for more than a decade,” he said. Red Bull is both title sponsor and co-organiser of the Cup.

Serracanta added: “Red Bull has [also] been our partner in the MotoGP eSport Championship since inception, as well as the Idemitsu Asia Talent Cup, and we organise the Austrian Grand Prix together at the Red Bull Ring – in addition to our broadcast agreement with ServusTV covering Austria and Germany.” ServusTV is an Austria-based free-to-air television station owned by Red Bull Media House.

Read this: MotoGP’s central sponsors stay loyal amid disrupted 2020 season

The energy drink sector is a major sponsor of MotoGP, with Red Bull’s main rival Monster Energy acting as title sponsor of this year’s Czech Grand Prix and the Catalunya Grand Prix.

Last week, Dorna Sports announced a 13-round European calendar, from July to November, for the 2020 season, which has been delayed by the Covid-19 pandemic.

Options were also tentatively outlined for overseas races, including the US-staged Grand Prix of the Americas, at the end of the year. Dorna will make its decision on whether to stage overseas races  in July.