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Reale Seguros signs extended sleeve deal with Real Betis

Joaquin Sanchez of Real Betis celebrates scoring his team's opening goal with team mates during the Liga match between Real Betis and Getafe CF (Photo by Quality Sport Images/Getty Images)

Spanish LaLiga football club Real Betis has renewed its partnership with sleeve sponsor Reale Seguros.

The insurance company will continue to benefit from brand exposure on the left sleeve of Real Betis’ shirts until the end of the 2021-22 season. The deal also incorporates the club’s top-tier women’s team.

Reale Seguros began sponsoring the club in the 2017-18 season. Through the new agreement, the company will continue to receive promotion on Real Betis’ digital platforms.

Last month, Real Betis agreed a three-season deal for online trading company easyMarkets to become its new main sponsor. The company replaced technology firm OTC Desks as the club’s front-of-shirt sponsor.

Reale Seguros recently acquired naming rights to the newly-renovated home stadium of Real Sociedad in a six-year deal. The company is also the sleeve sponsor of Getafe.