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Real Madrid signs tech-focused deal with Cisco

Credit: Real Madrid

Real Madrid has signed global technology company Cisco as its latest commercial sponsor in a deal which will see the US-based firm becomes the Spanish giant's Official Technology Partner across a multi-year contract.

The deal, which was brokered on behalf of Cisco by sports marketing agency Octagon, will focus on making Real Madrid’s stadium, the Santiago Bernabéu, one of the most technologically advanced sporting arenas in the world.

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