Dame Heather Rabbatts, chair of strategic communications agency Vero Communications, and media-rights consultant David Kogan OBE have launched the Women’s Sports Group, a new venture designed to create opportunities to promote, enhance and empower women’s sport.
Women’s Sports Group will focus on strategic communications counsel, media-rights management and partnership development with the hope of further increasing the profile of women’s sport and continuing to grow its audiences.
The venture will be closely aligned with Vero Communications, which is currently working on Australia’s bid for the 2023 Fifa Women’s World Cup.
Rabbatts (pictured) served as the English Football Association’s first female non-executive director and board member from 2012 to 2017 and is a former member of Fifa’s Anti-Discrimination Taskforce.
Kogan co-founded Reel Enterprises, which advertises itself as having overseen over £20bn (€22.2bn/$24.4bn) of sports rights sales for properties such as the Premier League, English Football League, Uefa, Premier Rugby, Six Nations and the NFL.
Rabbatts said: “This is a pivotal moment in women’s sport. With rapidly rising participation, attendance and viewing audiences it’s a crucial time to elevate women’s sport to the next level and advance gender balance across the industry. We’re a unique offering, that’s bringing together industry experts with the passion, drive and expertise to raise the profile of, drive value in and ultimately empower women’s sport.”
Kogan added: “Women’s sport is at a tipping point. From a media rights perspective it is currently hugely underdeveloped. The Women’s Sports Group will focus on establishing women’s sport as its own economic driver by selling rights on a standalone basis and ensuring women’s sport gets the platform it needs and rightfully deserves.
“We are ambitious in our approach and are determined to work with national and international federations, competition owners and sports rights holders to create compelling opportunities and help level the playing field for women’s sport.”