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Quicken Loans takes PGA Tour to Detroit

Golf’s PGA Tour will stage its first tournament in Detroit, and return to the state of Michigan for the first time since 2009, through a deal backed by mortgage lender Quicken Loans.

The long-term contract will commence in 2019. Quicken Loans, which was founded by Dan Gilbert, owner of NBA basketball franchise the Cleveland Cavaliers, has been working with officials from the PGA Tour for several years to bring an event to its hometown.

Quicken Loans is partnering with the Intersport agency to oversee the operation of the tournament, as well as create numerous related attractions and festivities that are planned to take place throughout the city of Detroit during the event.

The Detroit Golf Club (DGC) is expected to serve as the host venue. The club’s membership recently overwhelmingly voted to empower the board of directors to explore and execute a PGA Tour event at its historic Donald Ross-designed golf course.

Michigan last staged a PGA Tour tournament in 2009, when the Buick Open made its final appearance on the schedule in Grand Blanc. Quicken Loans chief executive Jay Farner said: “Professional golf belongs in Detroit. The Motor City – and the entire state of Michigan – have long served as a premier golf destination with some of the best courses in the country.

“We will be working with the PGA Tour to make the Detroit stop one of the most exciting and engaging events on the professional golf calendar.”

As part of the agreement with the PGA Tour, Quicken Loans will retain title sponsorship of the Quicken Loans National taking place at TPC Potomac in the Washington, D.C., area in 2018.  This will mark the fifth consecutive year that Quicken Loans will be title sponsor of The National.

The new tournament is expected to eventually take the place of The National, according to the Detroit News. The newspaper said that Detroit’s deal with the Tour is for four years, adding that the Tour is to attempt to keep a tournament in the D.C. area.

Farner added: “The PGA Tour stop in Detroit is the latest major announcement confirming Detroit is well on its way to becoming one of our country’s premier entertainment destinations. There is an undeniable energy in the city that we are eager to showcase. This event will introduce hundreds of thousands of visitors to the vibrant art, restaurants, architecture, technology scene and nightlife that has emerged right here in Detroit.”