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Puma ‘to replace Umbro’ as PSV kit supplier

(Photo by Andreas Schaad/Getty Images)

Dutch football club PSV Eindhoven is set to sign a lucrative kit supply contract with German sportswear manufacturer Puma.

The club’s current deal with rival brand Umbro expires at the end of the 2019-20 season. Dutch newspaper Eindhovens Dagblad indicates a five-year agreement with Puma worth between €40m ($44.7m) and €50m over the term will be its replacement. Italian sports brand Macron was also interested in the supplier role.

The new deal, from 2020-21 to 2024-25, would represent significantly more than the value of the contract with Umbro, which replaced Nike in as kit supplier in 2017, and is thought to have paid about €15m over five years, from 2015-16 to 2019-20.

PSV’s sponsorship portfolio also includes regional organisation BrainPort Eindhoven as its main shirt sponsor. The umbrella brand promotes Eindhoven’s technological expertise and includes investments from industrial company VDL, semiconductor industry supplier ASML, German electronics manufacturer Phillips, supermarket chain Jumbo and research and development centre High Tech Campus.

Phillips also hold the role of sleeve sponsor. The club’s shirt sponsorship portfolio is completed by energy brand Energie.ni.

Eindhovens Dagblad also reports that PSV’s overall sponsorship revenue in the 2019 financial year was €30m, despite the club failing to qualify for this season’s Champions League.

If Puma do begin an association with the club, it would be its second current it supply agreement in the Dutch Eredivisie. In 2017, it signed a four-year contract with FC Groningen.