Pulse Media agrees exclusive Giro Rosa rights deal

UDINE, ITALY - JULY 14: Amanda Spratt of Australia and Team Mitchelton Scott Green Mountain Jersey / Annemiek Van Vleuten of The Netherlands. (Photo by Luc Claessen/Getty Images)

Pulse Media, an Italian production and media rights distribution company, has acquired the exclusive rights to women’s cycling’s Giro Rosa until at least 2022.

The deal was agreed with the Athletic Sports Group, a rights agency and Giro Rosa rights-holder, and will last for a minimum of three years with the option to extend for a further two.

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