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PSV signs off on five-year kit deal with Puma

Denzel Dumfries of PSV Eindhoven and Dominik Frieser of Linzer ASK fight for the ball (Photo by Andreas Schaad/Getty Images)

Dutch Eredivisie football club PSV Eindhoven has confirmed German sportswear manufacturer Puma as its new kit supplier in a five-year deal.

The agreement begins with the 2020-21 season and will see Puma provide playing and training kit for PSV’s first team, as well as the club’s youth, women’s and esports teams.

Puma replaces UK sportswear brand Umbro as PSV’s kit supplier. Umbro took over from US brand Nike in 2015 and its deal with PSV expires at the end of the 2019-20 campaign.

Financial terms of Puma’s deal were not disclosed but Dutch newspaper Eindhovens Dagblad has previously reported that the agreement will be worth between €40m ($44.5m) and €50m over the five-year term. Umbro is thought to have paid about €15m over the course of its five-year deal.

Italian sportswear brand Macron had reportedly been interested in replacing Umbro as PSV’s kit supplier. PSV joins the likes of Manchester City, Borussia Dortmund, AC Milan and Valencia as Puma partners.