The Professional Squash Association (PSA) has launched a new brand in a move that brings to a close the merger process between the men’s and women’s professional world tours.
The PSA joined forces with the Women's Squash Association (WSA) earlier this year in a historic merger that sees the sport governed by one association for the first time. Today’s (Tuesday’s) unveiling reflects the joining of sexes, with a new multi-coloured logo creating the foundation for a new look website and tour identity.
PSA chief commercial officer Tommy Berden said: “We believe the new look and feel of our logo better represents the entirety of the new-look PSA whilst the newly launched website will prove to be the ideal destination for fans of both the men’s and women’s tours with all the latest news, views and reviews from across the sport.
“Having recorded growth of 20 per cent so far in 2015, professional squash is already blossoming in the wake of joint-governance and we feel that our new look and feel will be the perfect symbol for us as we embark upon an exciting new era.”
Today’s announcement brings formal closure to the WSA association, with all references to the women’s professional game now operating completely under the PSA’s banner while the new look identity also coincides with changes to the professional game’s tournament tier structure.
The Challenger and International tiers, previously used to differentiate between levels of financial compensation available at tournaments, has paved way for a simpler and more streamlined structure. This will see all tournaments below the pinnacle World Series referred to by their prize money levels. Therefore a PSA M50 will refer to a men’s $50,000 (€45,000) event.
The merger has been designed to create greater equality between the men’s and women’s game. The PSA last month revealed that the prize money on offer for its Women’s Tour during the first six months of 2015 was 28 per cent higher than in the same period last year. Players competing in Women’s Tour events from January until June of this year had access to an additional $193,000 in prize money, compared with the amount that was on offer in the corresponding period in 2014.
The unified global governing body, which was formed in January, has also projected that total growth for the 2015 calendar year will continue at 28 per cent. This will increase the total amount of prize money on offer during the Women’s Tour this year by approximately $330,000.