The Professional Fighters League (PFL) has secured a multiyear expanded partnership with independent premium liquor company Wolf Spirit in which Puncher's Chance Bourbon will continue as the official spirit partner of the mixed martial arts promotion.
As part of the agreement, Puncher's Chance will present 'Upset of the Night' at all events and have a presence during the PFL Challenger Series, which returns on January 27.
Additionally, the PFL and Puncher’s Chance will collaborate on a new television commercial which will broadcast during the 2023 regular season, as well as engage two of the league’s athletes to serve as ambassadors for the whiskey brand.
“We’re thrilled to continue and expand upon our collaboration with Puncher’s Chance for the PFL Regular Season and Challengers Series,” said PFL chief revenue officer Jon Tuck. “PFL and Puncher’s Chance are dynamic brands that have built reputations on delivering memorable experiences to audiences around the world.”The PFL recently secured a major coup by landing a multiyear contract with high-profile social media influencer and professional boxer Jake Paul.
Paul will compete in a new PFL division, known as Super Fight, with events on pay-per-view. Fighters in this new division will earn at least 50 per cent of PPV revenue, with bouts distributed by ESPN and streaming service DAZN.