Pro League eyes longer European TV deals, new kick-off slot attracts Asian interest

Club Brugge's Hans Vanaken scores penalty against Waasland-Beveren on 12 September 2020 (Photo by BRUNO FAHY/BELGA MAG/AFP via Getty Images)

Belgium’s Pro League is working with media rights-holder Eleven Sports, the subscription broadcaster, and the Mediapro agency to secure longer contracts with broadcasters in Europe, while a new 1:30pm (…