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Premier League signs new shirt labelling supplier

Football’s English Premier League has named sportswear branding and labelling manufacturer Avery Dennison as its new official supplier for names, numbers and sleeve badges.

The deal will begin with the 2019-20 Premier League season. Avery Dennison will produce more than 15 million Premier League names, numbers and sleeve badges each year, at a specialist low-carbon facility in western Norway.

All products will be embedded with smart digital technology, enabling fans to scan the number on their jerseys with their mobile phones to receive a bespoke experience.

Rishi Pardal, vice-president and general manager of apparel solutions at Avery Dennison, said: “Partnering with the Premier League naturally extends our position as a leading supplier of branded and decorative embellishments for retail brands, leagues and clubs in the team sport market.

“The Premier League has a strong and ever-growing global presence and we are excited to have the opportunity to support their global growth.”