The Premier Lacrosse League attracted just 13,681 fans during its inaugural weekend at Gillette Stadium in Foxborough, Mass.
This represented 6,840 fans a day at the 66,829-capacity stadium, which is primarily the home of the NFL New England Patriots and MLS New England Revolution.
While the start-up league, founded by Paul and Mike Rabil, was able to secure the presence of legendary Patriots head coach Bill Belichick – a former college lacrosse player – on Sunday, the many rows of empty seats made for poor optics.
The PLL, however, is playing mainly in smaller venues going forward – this weekend it will be at the 25,000-capacity Red Bull Arena in Harrison, N.J.
According to league figures, PLL social channels generated over 20.2 million impressions, including nearly three million views and over 1.1 million engagements over the weekend.
Interactions across PLL social channels hit record highs for the sport as a whole, the league said in a press release.