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PP Sports viewership surges with free access during coronavirus outbreak

An empty roadway is seen on February 3, 2020 in Wuhan, Hubei province, China.(Photo by Getty Images)

OTT sports and entertainment service PP Sports has revealed surging viewership numbers since it made its content available for free throughout China as a special measure during the coronavirus outbreak.

The average number of viewers watching sports content on PP Sports during the Lunar New Year period increased by 151.4 per cent compared to the same period last year, according to data published by the Suning Holdings Group-owned platform. Businesses and institutions across China are shutting for an extended Lunar New Break as authorities attempt to control the spread of the virus, meaning many Chinese citizens are at home.

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