PMG Sport widens Tour of the Alps media remit to marketing in three-year deal

(Photo by Ezra Shaw/Getty Images)

Italian streaming platform PMG Sport has agreed a three-year extension to its media-rights deal for cycling’s Tour of the Alps, with the latest contract widening its remit to marketing.

Under the deal, which runs from 2020 to 2022, PMG Sport will be responsible for rights distribution, production, the marketing of advertising spaces and development of sponsorship opportunities.

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