The Players’ Tribune (TPT) has acquired sports media and technology company Unscriptd to further its global expansion.
The deal enables TPT to integrate Unscriptd’s proprietary mobile technology which will help it launch its new app, Players’ Post. The app will allow athletes to manage and distribute content more easily to fans.
TPT was founded by former New York Yankees star Derek Jeter in 2014 to give athletes an outlet where they could tell their stories directly to fans. Unscriptd, founded in the same year, is also an athlete-driven media which works along the same direct-to-consumer principles.
Through the deal, TPT will acquire Unscriptd’s 2,500 athlete clients across Europe, Asia and Australia, taking its roster of sportsmen and women past the 5,000 mark. It also enables the media company to grow the range of sports it covers, adding soccer, Australian Rules Football, Formula One, surfing, athletics, rugby and cricket.
Jeff Levick, chief executive at The Players’ Tribune, said: “This acquisition reinforces our commitment to growing The Players’ Tribune into the world’s leading, global athlete-driven platform, while also ensuring that we remain ever-evolving in order to serve our athletes and fans across the globe.”