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Pinaco signs as platinum sponsor of SEA Games and Asean Para Games

Officials at the signing of Pinaco-SEA Games sponsorship deal, October 2019. Image credit: Mediapro Asia

Vietnam battery brand Pinaco has signed an agreement with the Philippine Southeast Asian Games Organising Commitee to take a platinum-level sponsorship for the upcoming SEA Games and Asean Para Games.

The deal was signed by Pinaco general director Tran Thanh Van, Mediapro Asia sponsorship sales and marketing senior director Saluaddin Sulaiman Sinnakandu, and PHISGOC director of support and operations Jojit Alcazar.

MediaPro Asia is selling sponsorship rights for the games as the official exclusive production, media rights, marketing and sponsorship agent of the event under a deal with PHISGOC.

Commenting on the latest deal, Mediapro Asia managing director Lars Heidenreich said: “This opens up the Vietnamese market for us, and we are hoping that this would be the first of many other collaborations with Pinaco.”

Van said: “It is such a great honour and pride for Pinaco to be one of the official Platinum Partners of this event in the hopes of contributing to the success of the Games, especially given that the 30th SEA Games is the largest sports event in the region.”

Pinaco joins 14 other sponsors for the SEA Games announced so far. Also among the top-tier Platinum Partners are Japanese food and biotech company Ajinomoto, Philippines’ state betting company the Philippine Amusement and Gaming Corporation (PAGCOR), Chinese consumer electronics firm Skyworth, and Philippine Airlines. The second-tier Gold Partners are drinks brands Pocari Sweat and Nestle Milo. In the Preferred Partners tier are Asics, BMW and SM Lifestyle, a Filipino investments company. In the Prestige Partners tier are sportswear and sports equipment brands Molten, Mikasa and Marathon. Mastercard agreed to be an official sponsor last month.

The 2019 SEA Games will be held from November 30 to December 11, followed by the Asean Para Games in January 2020. Both events are being hosted by the Philippines. PHISGOC is expecting 11,000 athletes and team officials to participate in 530 medal events, covering 56 sports, in 53 competition venues at the SEA Games, and is expecting more than 500m television viewers.