Major League Soccer team Philadelphia Union has extended its jersey partnership with baking company Bimbo Bakeries USA in a four-year deal through 2023.
According to a press release, the deal is a first of its kind for any MLS sponsor and club as it enables Bimbo to vary its sponsor branding on home and away kits for the 2020 season.
In addition, both parties will work with local community organizations to create youth soccer programs and support local community groups through monthly community service projects in the Greater Delaware Valley area.
Bimbo – whose brands include Entenmann’s, Sara Lee, Thomas’, Little Bites, and Artesano – has partnered with the Union since 2011. Terms were not disclosed.