The National Basketball Association's Philadelphia 76ers have announced that online gaming operator BetMGM has become the team's official sports betting partner.
The partnership – which follows BetMGM’s recent mobile launch in Pennsylvania – features TV-visible signage including BetMGM’s logo on the pole pads during 76ers games, as well as promotions within the official team app and 76ers-branded casino games.
“We are thrilled to partner with BetMGM and together create new, engaging experiences to deliver to our 76ers fans,” said Katie O’Reilly, 76ers chief revenue officer.
“This partnership will give us the ability to connect with our fans on the digital channels where they spend their time through customized 76ers branded games and activations. BetMGM will also propel us into a new space, strategically targeting fans in the sports betting and gaming realm.”
In addition, MGM Resorts’ Borgata Hotel Casino & Spa in Atlantic City, New Jersey, will be designated as an “Official Away Game Host of the Philadelphia 76ers”.
Borgata will host a co-branded season-ticket member and VIP event – when it is safe to do so in the wake of the pandemic – featuring casino games, appearances by 76ers legends, autographed memorabilia raffles and other exclusive prizes.The 76ers have similar deals with Fox Bet and DraftKings.
The National Football League’s Pittsburgh Steelers recently brought in BetMGM as the team’s first official gaming partner.
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